Food & Beverage
Where Taste Meets Tradition. Where Brands Empower Communities.
At Jinisha Food & Beverages, we believe that every product we craft tells a story — of heritage, sustainability and purposeful innovation. Rooted in the fertile lands of Northeast India, our mission is to bring the region’s rich agricultural traditions to global shelves, while empowering local farmers and reducing our ecological footprint.
Revolutionizing Sustainability: QR-Coded Water Campaigns
What if every bottle of water could create impact?
With our QR-coded bottled water campaigns, we transform a simple utility into a storytelling platform. Each bottle is sustainably sourced and designed to:
Promote regional artists, local causes and live events
Offer real-time audience engagement
Serve as a mobile media channel for conscious brands
Perfect for eco-resorts, festivals, schools and corporate events — it’s hydration with a message.
Discover the Essence of Joha Rice
Our flagship product, Joha Rice, is a tribute to the age-old Dheki method of rice processing — a slow, manual and 100% natural technique that preserves the grain’s nutritional value, texture and aroma.
Sourced from our 70-acre farmland near the Bhutan border in Assam, Joha Rice is more than premium rice — it’s a return to the roots. Every grain reflects cultural heritage, climate-conscious farming and a commitment to quality that goes beyond trends.
Organic & Traditional
Farmer-Empowered
Innovation with Purpose
Our vision extends beyond the product shelf. We are:
Supporting indigenous farmers and heirloom crops
Innovative QR-Coded Water Solutions
Creating branded FMCG experiences rooted in storytelling
Building an ecosystem where every purchase contributes to a circular economy
Taste the Difference
Explore Our Offerings
Discover our range of ethical food products that celebrate tradition and sustainability.